The guy at the roofing supply place was honest about it, at least, when he said it's the SAME THING, but I needed to wash it and air it out...I think that price is decent, too, because I won't have to pay for shipping.
As soon as I finish talking the non-ponder-husband-person into letting me dig another pond, I'll get that roofing rubber (and a bigger pump and wider tubing!) and use your suggestion about the baking soda.
By the way, this is THE BIG DAY for my sister...she's putting water in her pond...she called me so I could hear how loud the waterfall is!

Thanks again!